Re:act

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Re:act Community Change Project



Hard Edge x Swinburne University


Brand identity development
Campaign management
Campaign strategy
Communication strategy
Copywriting
Digital design & build
Production Management


Conceptualised by Hard Edge, Re:act is a behavioural change project that
gives communication design students the chance to develop a campaign
that positively influences the communities they live in. 

Re:act is run in partnership with Swinburne University of Technology and supported by a number of leading industry partners including Transurban, RACV, the TAC, the ATA, Melbourne Metro, the NRSPP and ARRB. 

Now in its third year, Re:act has raised awareness and behavioural change around such issues as the safe use of mobile phones in vehicles and the
risks of drink driving the morning after alcohol. In 2018, Re:act will focus
on the safe interaction of young road users with trucks. 

https://www.re-act.com.au/

 

Seco Sparkling Branding

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Seco Sparkling Branding



Seco Sparkling


Brand strategy
Naming
Brand identity development
Packaging design


In 2016 Hard Edge was approached to conceptualise and develop branding for a new range of premium soft drinks. Positioned as a sophisticated alternative, the brand needed to appeal to consumers looking for more from a non-alcoholic drink. With intriguing natural flavours and a refreshingly dry taste, Seco Sparkling is targeted at those who appreciate good food and drink, and are always looking to try new things. We developed a brand that reflected the purity and minimalism of the product, with a name that can be interpreted as refreshingly dry and sophisticated in any language, with strong ‘foodie’ associations. We were proud to see Seco Sparkling hit shelves for the first time in late 2017. With an initial launch in Australia, Seco Sparkling has a firm eye on international expansion. 

 

 

Note Printing Australia

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Note Printing Australia Rebrand



Note Printing Australia


Brand strategy
Brand identity development
Graphic design
Creative concept
Photography

Note Printing Australia has designed and produced Australian banknotes for more than 100 years, as well as currency and passports for many international clients. In the global market, NPA has a reputation for industry leading innovation, quality and customer service. Hard Edge was engaged to modernise NPA’s brand to more accurately represent its values and increase engagement with internal and external audiences.

www.noteprinting.com

 

 

eNett CX Campaign

 

Customer Experience Campaign



eNett International


Campaign identity development
Campaign management
Campaign strategy
Copywriting
Digital design
Graphic design


B2B travel payments provider eNett required a global campaign built around one central idea: a great customer experience, driven by a positive employee experience, powers business performance. Through educating consumers on this message, eNett sought to generate customer leads by demonstrating how its payment solutions help organisations achieve financial gain through better employee and customer experience.

Hard Edge worked closely with eNett to create the campaign theme — ‘Payments that Power Experience’ — and develop a range of deliverables to be rolled out over a 12 month global integrated marketing campaign.

vans.enett.com/PowerExperience

 

XOXO Ice-cream

 

XOXO Ice-cream



XOXO Ice-Cream


Brand identity development
Brand strategy
Copywriting
Creative concept development
Digital design
Graphic design


Hard Edge was engaged to develop branding for a new chain of premium ice-cream venues being launched in Bali, with plans for international expansion. The branding needed to reflect the product as fun, high energy and exciting and, given the launch location, combine an Asian edge with Western sensibility.

We developed a brand value proposition and tone of voice that reflected the exciting product offering and would connect with the target audience. We then created a modern and fun brand that spoke to the dynamic youth market, with a particular focus on digital and social media. ‘XOXO’ was chosen as a contemporary, fun and inviting name that reflected the texting language of the audience and fit perfectly with the exciting and theatrical retail environment of XOXO ice cream.

 

 

Travelport Locomote

 

'Experience The Future, Today' Campaign



Travelport Locomote


Campaign identity development
Campaign management
Campaign strategy
Copywriting
Digital design
Graphic design


Travelport Locomote engaged Hard Edge to create a campaign that communicated the benefits of its end-to-end corporate travel management platform. Hard Edge designed and delivered the ‘Experience the future, today’ campaign strategy and ‘look and feel’, successfully rolling the campaign out at a major industry event. 

Locomote wanted a strong a presence at the event and to stand out against competitors. Hard Edge worked alongside Locomote to produce a range of deliverables, including stand design, t-shirts and coffee cups, as well as writing and designing pre- and post-event emails to build excitement in the lead-up and leverage the event afterwards. Locomote achieved its key campaign objectives of creating brand awareness, engaging directly with its target audience at btTB-GBTA 2017, and completing myriad product demonstrations at and in the weeks following the event.

http://www.locomote.com/experience

 

SUMV Campaign

 

Safer Use of Mobiles in Vehicles Campaign



National Road Safety Partnership Program


Campaign identity development
Campaign management
Campaign strategy
Digital design
Graphic design
Video production
Website design and development


As part of its ongoing partnership with the National Road Safety Partnership Program, Hard Edge developed a campaign to raise awareness of the risks associated with illegal use of mobile phones while driving, ultimately reducing the practice and creating safer roads. The campaign was targeted at businesses across Australia with the aim of driving positive organisational behaviours within the workplace that would then extend to the wider community.

Hard Edge developed a campaign strategy, visual brand identity, marketing collateral and video and designed and built a campaign microsite, which included an implementation guide. Twenty organisations registered their interest to implement their own SUMV policy for their staff in the first month of the campaign.

http://www.sumv.com.au/

 

eNett Brand Identity

 

eNett Brand Identity



eNett International


Brand identity development
Brand strategy
Copywriting
Creative concept development
Digital design
Graphic design


With eNett nearly doubling in size over the past year, the organisation had to review its corporate identity and how it could deliver a better customer experience. The new identity had to both complement and enhance existing collateral as well as offer new visual devices that would be engaging and fresh to customers and stakeholders. 

Hard Edge worked with eNett to develop a new brand value proposition, set of brand values, tone of voice and a refreshed visual brand identity that positively differentiated eNett's brand in the ever-evolving fintech industry.  

The resulting refreshed eNett brand was rolled out across all brand communications.

https://www.enett.com/

 

Tick The Boxes Campaign

 

Tick The Boxes Campaign



Mercedes-Benz


Campaign management
Campaign strategy
Copywriting
Creative concept development
Graphic design
Production management


Recognised as best practice by Mercedes-Benz globally and nominated for a company global design award, the ‘Tick the Boxes’ campaign aimed to build market awareness of Mercedes-Benz’ fleet product and service offering and drive fleet sales enquiries.

Hard Edge produced a high-end DM piece that informed, excited and gave value to the intended high-level addressee. Mercedes-Benz Australia had never spoken at such a high level to potential fleet customers and was ecstatic with the result, with the DM piece effectively raising awareness and growing Mercedes-Benz fleet sales.

 

 

eNett Employer Brand

 

eNett Employer Brand



eNett International


Brand identity development
Brand strategy
Copywriting
Creative concept development
Digital design
Graphic design


Using findings from qualitative research with employees and customers, global B2B payments innovator eNett briefed Hard Edge to develop a value proposition for eNett’s employer brand, including a set of values, brand pillars, tone of voice and a visual brand identity that would be rolled out across multiple employer brand collateral.

The employer brand needed to dramatise eNett’s fun, fast paced, customer focused, high performing culture to attract and keep the best people and drive a great employee experience that flows through to improved business performance.

Hard Edge created a range of impactful marketing collateral to launch the employer brand to all eNett staff globally and updated existing internal comms to reflect the new employer brand.