Re:act

 

 

Re:act Community Change Project



Hard Edge x Swinburne University


Brand identity development
Campaign management
Campaign strategy
Communication strategy
Copywriting
Digital design & build
Production Management


The Re:act annual behavioural change project challenges university design students to create a campaign that changes behaviour among 18-25s around a key road safety and social issue. Conceptualised, planned and executed by Hard Edge in collaboration with Swinburne University, the initiative grew out of Hard Edge MD Andrew Hardwick’s membership of a committee of the National Road Safety Partnership Program (NRSPP), of which Hard Edge is a partner. Several community organisations with a passion for road safety also supported Re:act from inception including TAC, RACV, Transurban and ARRB Group, which coordinates the NRSPP.

In addition to conceiving Re:act and getting project partners on board, Hard Edge manages Re:act from end-to-end including developing and delivering the annual brief, designing a PR strategy and producing content, developing the Re:act website and, in partnership with project partners, providing feedback to students and judging entries. Annual Re:act winners work with Hard Edge to develop their campaign for rollout across Swinburne.

https://www.re-act.com.au/

 

eNett CX Campaign

 

Customer Experience Campaign



eNett International


Campaign identity development
Campaign management
Campaign strategy
Copywriting
Digital design
Graphic design


B2B travel payments provider eNett required a global campaign built around one central idea: a great customer experience, driven by a positive employee experience, powers business performance. Through educating consumers on this message, eNett sought to generate customer leads by demonstrating how its payment solutions help organisations achieve financial gain through better employee and customer experience.

Hard Edge worked closely with eNett to create the campaign theme — ‘Payments that Power Experience’ — and develop a range of deliverables to be rolled out over a 12 month global integrated marketing campaign.

vans.enett.com/PowerExperience

 

XOXO Ice-cream

 

XOXO Ice-cream



XOXO Ice-Cream


Brand identity development
Brand strategy
Copywriting
Creative concept development
Digital design
Graphic design


Hard Edge was engaged to develop branding for a new chain of premium ice-cream venues being launched in Bali, with plans for international expansion. The branding needed to reflect the product as fun, high energy and exciting and, given the launch location, combine an Asian edge with Western sensibility.

We developed a brand value proposition and tone of voice that reflected the exciting product offering and would connect with the target audience. We then created a modern and fun brand that spoke to the dynamic youth market, with a particular focus on digital and social media. ‘XOXO’ was chosen as a contemporary, fun and inviting name that reflected the texting language of the audience and fit perfectly with the exciting and theatrical retail environment of XOXO ice cream.

 

 

Travelport Locomote

 

'Experience The Future, Today' Campaign



Travelport Locomote


Campaign identity development
Campaign management
Campaign strategy
Copywriting
Digital design
Graphic design


Travelport Locomote engaged Hard Edge to create a campaign that communicated the benefits of its end-to-end corporate travel management platform. Hard Edge designed and delivered the ‘Experience the future, today’ campaign strategy and ‘look and feel’, successfully rolling the campaign out at a major industry event. 

Locomote wanted a strong a presence at the event and to stand out against competitors. Hard Edge worked alongside Locomote to produce a range of deliverables, including stand design, t-shirts and coffee cups, as well as writing and designing pre- and post-event emails to build excitement in the lead-up and leverage the event afterwards. Locomote achieved its key campaign objectives of creating brand awareness, engaging directly with its target audience at btTB-GBTA 2017, and completing myriad product demonstrations at and in the weeks following the event.

http://www.locomote.com/experience

 

SUMV Campaign

 

Safer Use of Mobiles in Vehicles Campaign



National Road Safety Partnership Program


Campaign identity development
Campaign management
Campaign strategy
Digital design
Graphic design
Video production
Website design and development


As part of its ongoing partnership with the National Road Safety Partnership Program, Hard Edge developed a campaign to raise awareness of the risks associated with illegal use of mobile phones while driving, ultimately reducing the practice and creating safer roads. The campaign was targeted at businesses across Australia with the aim of driving positive organisational behaviours within the workplace that would then extend to the wider community.

Hard Edge developed a campaign strategy, visual brand identity, marketing collateral and video and designed and built a campaign microsite, which included an implementation guide. Twenty organisations registered their interest to implement their own SUMV policy for their staff in the first month of the campaign.

http://www.sumv.com.au/

 

eNett Brand Identity

 

eNett Brand Identity



eNett International


Brand identity development
Brand strategy
Copywriting
Creative concept development
Digital design
Graphic design


With eNett nearly doubling in size over the past year, the organisation had to review its corporate identity and how it could deliver a better customer experience. The new identity had to both complement and enhance existing collateral as well as offer new visual devices that would be engaging and fresh to customers and stakeholders. 

Hard Edge worked with eNett to develop a new brand value proposition, set of brand values, tone of voice and a refreshed visual brand identity that positively differentiated eNett's brand in the ever-evolving fintech industry.  

The resulting refreshed eNett brand was rolled out across all brand communications.

https://www.enett.com/

 

Tick The Boxes Campaign

 

Tick The Boxes Campaign



Mercedes-Benz


Campaign management
Campaign strategy
Copywriting
Creative concept development
Graphic design
Production management


Recognised as best practice by Mercedes-Benz globally and nominated for a company global design award, the ‘Tick the Boxes’ campaign aimed to build market awareness of Mercedes-Benz’ fleet product and service offering and drive fleet sales enquiries.

Hard Edge produced a high-end DM piece that informed, excited and gave value to the intended high-level addressee. Mercedes-Benz Australia had never spoken at such a high level to potential fleet customers and was ecstatic with the result, with the DM piece effectively raising awareness and growing Mercedes-Benz fleet sales.

 

 

eNett Employer Brand

 

eNett Employer Brand



eNett International


Brand identity development
Brand strategy
Copywriting
Creative concept development
Digital design
Graphic design


Using findings from qualitative research with employees and customers, global B2B payments innovator eNett briefed Hard Edge to develop a value proposition for eNett’s employer brand, including a set of values, brand pillars, tone of voice and a visual brand identity that would be rolled out across multiple employer brand collateral.

The employer brand needed to dramatise eNett’s fun, fast paced, customer focused, high performing culture to attract and keep the best people and drive a great employee experience that flows through to improved business performance.

Hard Edge created a range of impactful marketing collateral to launch the employer brand to all eNett staff globally and updated existing internal comms to reflect the new employer brand.

 

Australian Unity

 

Recruitment Campaign



Australian Unity


Campaign management
Campaign strategy
Copywriting
Creative concept development
Digital communication strategy
Digital design & build
Graphic design


Australian Unity, which provides financial, healthcare and retirement living services to half a million Australians, required a campaign to recruit staff to set up and operate its new aged care facility. It needed candidates across a range of job types and to build a talent pool to draw on should the anticipated attrition rate materialise.

Hard Edge developed a creative concept, balancing the emotional and rational reasons for wanting a new job, to attract a new breed of candidates and encourage them to apply. Once the creative direction was established, the campaign was rolled out across print, digital and channel communications, with Hard Edge also responsible for media booking and overall campaign management.

 

 

Optal Website

 

Optal Website



Optal


Brand strategy
Creative concept development
Digital design
Photography


Optal is a Melbourne-based company specialising in business-to-business payment processing. To launch Optal’s new online positioning and brand look and feel to existing and potential customers, Hard Edge developed and built a new website to grow awareness of the Optal brand and drive enquiries from potential partners and customers.

Once a style and approach had been decided, Hard Edge designed each of the pages, wrote copy that reflected the brand tone of voice, arranged a photo shoot, and developed the site. Hard Edge conducted rigorous testing to ensure the site looked and functioned as intended on all operating systems and devices. The Optal website was launched on time and on budget to widespread client satisfaction.

http://optal.com/