Re:act behavioural change initiative


Hard Edge x Swinburne University

Re:act behavioural change initiative

Brand identity development
Campaign management
Campaign strategy
Communication strategy
Digital design and build
Production management

Conceptualised by Hard Edge, Re:act is a behavioural change project that gives communication design students the chance to develop a campaign that positively influences the communities they live in. 

Re:act is run in partnership with Swinburne University of Technology and supported by a number of leading industry partners including Transurban, RACV, the TAC, the ATA, Melbourne Metro, the NRSPP and ARRB. 

Now in its third year, Re:act has raised awareness and behavioural change around such issues as the safe use of mobile phones in vehicles and the risks of drink driving the morning after alcohol. In 2018, Re:act focused on the safe interaction of young road users with trucks.