Finding care workers to make a difference

Australian Unity

Finding care workers to make a difference

Campaign strategy
Creative concept development
Campaign planning and management
Digital design and build
Graphic design

Australian Unity provides financial, healthcare and retirement living services to half a million Australians. They required a campaign to help recruit the best staff to set up and operate a new aged care facility. Candidates were needed across a range of job types and to build a talent pool to draw on should the anticipated attrition rate materialise.

Hard Edge developed a creative concept with a strong human element to attract a new breed of candidates who were passionate about making a positive difference and encourage them to apply. Once the creative direction was established, the campaign was developed and rolled out across print, digital and channel communications.


Hard Edge

Hard Edge, 337 Moray Street, South Melbourne, VIC 3205