Mercedes-Benz Financial Services
Building unparalleled trust in Mercedes-Benz Insurance
Creative concept development
In the highly price-driven world of auto insurance, Mercedes-Benz Financial asked Hard Edge to create a campaign that differentiated its offering from lower-cost insurance providers and ultimately changed customers' attitudes and purchase behaviour when choosing their vehicle insurance. We developed a concept that amplified the key differentiators of Mercedes-Benz Insurance - safety, trust, peace of mind - in a range of visually disruptive creative executions. The campaign included print, video, digital and POS and was rolled out by Mercedes-Benz Financial in press, in dealerships and online.