Clean Energy Council
Strengthening belief in renewable energy
Video concept development
The Clean Energy Council asked Hard Edge to develop a series of animated videos to dispel the myths around the cost and reliability of renewable energy and convert people from sceptics into believers of its benefits.
The videos were designed to help motivate people to change their attitudes and behaviours through sharing content and further exploring renewable energy options.
Simple animation was used in easily digestible, 60-second videos that made a sometimes complicated topic accessible.
The three videos – ‘How and why to buy solar?’, ‘What do you pay for in your electricity bill?’ and ‘Keeping the lights on with renewable energy’ – helped drive positive conversations in a social forum and became a tool used by similar organisations to help promote renewable energy.
Through the creative digital and print campaign, 91 great staff joined our state of the art aged care facility in Carlton.