eNett International
Repay the eNett way
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Concept development
Identity development
Graphic design
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Travel payments game-changers eNett tend to do things differently. So when it came to CSR they didn't just want to hand over donations to charities. Instead, eNett wanted a program that allowed them to get personally and deeply involved with those less fortunate. 'Repay the eNett way' is all about educating, inspiring and equipping underprivileged people living in key travel destinations. Each year, a group of eNett employees are selected to travel to destinations such as Cambodia, South Africa and Nepal to work with local communities and provide support in areas of child education, gender inequality, economic hardship and health.
Hard Edge worked with eNett to conceptualise the program and develop a striking brand identity for 'Repay the eNett way' that brought to life the disruptive fintech brand's softer side while remaining uniquely eNett.
As well as making a positive change to the communities it's supported, 'Repay the eNett way' has had a big impact on eNett's internal culture, boosting staff morale and building camaraderie among colleagues. Since launching the programme eNett employees have raised USD15,000 themselves, with eNett matching every dollar raised, bringing the total to USD30,000.
