Creating a powerful employer brand
Brand identity development
Creative concept development
Global travel payments company eNett briefed Hard Edge to build a powerful employer brand that would attract and retain top talent and have a positive impact on staff engagement, behaviour and performance. Using findings from qualitative research, we developed a clear employer brand strategy, including value proposition, a set of brand values and pillars, a tone of voice and visual identity that would be rolled out across multiple employer brand collateral.
The employer brand needed to dramatise eNett’s fun, fast paced, customer focused, high performing culture to attract and keep the best people and drive a great employee experience that flows through to improved business performance.
Hard Edge created a range of impactful marketing collateral to launch the employer brand to all eNett staff globally and updated existing internal comms to reflect the new employer brand.
The employer brand, and associated initiatives, has resulted in very positive outcomes for eNett, with a +62 NPS score from new starters and 92% of employees saying they would recommend eNett as a great place to work.