'Experience The Future, Today' Campaign
Campaign identity development
Travelport Locomote engaged Hard Edge to create a campaign that communicated the benefits of its end-to-end corporate travel management platform. Hard Edge designed and delivered the ‘Experience the future, today’ campaign strategy and ‘look and feel’, successfully rolling the campaign out at a major industry event.
Locomote wanted a strong a presence at the event and to stand out against competitors. Hard Edge worked alongside Locomote to produce a range of deliverables, including stand design, t-shirts and coffee cups, as well as writing and designing pre- and post-event emails to build excitement in the lead-up and leverage the event afterwards. Locomote achieved its key campaign objectives of creating brand awareness, engaging directly with its target audience at btTB-GBTA 2017, and completing myriad product demonstrations at and in the weeks following the event.