National Road Safety Partnership Program
Changing behaviour of mobile use in vehicles
Brand identity development
Website design and development
As part of its partnership with the National Road Safety Partnership Program, Hard Edge was briefed to create a campaign to raise awareness of the risks of illegal mobile phone use while driving, changing driver behaviour to reduce the practice, resulting in safer roads. The campaign was targeted at businesses across Australia with the aim of promoting safer driving behaviours among staff that would then extend to the wider community.
Hard Edge developed a campaign strategy, visual brand identity, marketing collateral and video and designed and built a campaign microsite, which included a policy guide for businesses to implement with staff. Twenty organisations registered their interest to implement their own SUMV policy for their staff in the first month of the campaign.