Safer Use of Mobiles in Vehicles Campaign
National Road Safety Partnership Program
Campaign identity development
Website design and development
As part of its ongoing partnership with the National Road Safety Partnership Program, Hard Edge developed a campaign to raise awareness of the risks associated with illegal use of mobile phones while driving, ultimately reducing the practice and creating safer roads. The campaign was targeted at businesses across Australia with the aim of driving positive organisational behaviours within the workplace that would then extend to the wider community.
Hard Edge developed a campaign strategy, visual brand identity, marketing collateral and video and designed and built a campaign microsite, which included an implementation guide. Twenty organisations registered their interest to implement their own SUMV policy for their staff in the first month of the campaign.