Customer Experience Campaign
Campaign identity development
B2B travel payments provider eNett required a global campaign built around one central idea: a great customer experience, driven by a positive employee experience, powers business performance. Through educating consumers on this message, eNett sought to generate customer leads by demonstrating how its payment solutions help organisations achieve financial gain through better employee and customer experience.
Hard Edge worked closely with eNett to create the campaign theme — ‘Payments that Power Experience’ — and develop a range of deliverables to be rolled out over a 12 month global integrated marketing campaign.