eNett Brand Identity
Brand identity development
Creative concept development
With eNett nearly doubling in size over the past year, the organisation had to review its corporate identity and how it could deliver a better customer experience. The new identity had to both complement and enhance existing collateral as well as offer new visual devices that would be engaging and fresh to customers and stakeholders.
Hard Edge worked with eNett to develop a new brand value proposition, set of brand values, tone of voice and a refreshed visual brand identity that positively differentiated eNett's brand in the ever-evolving fintech industry.
The resulting refreshed eNett brand was rolled out across all brand communications.