eNett Employer Brand
Brand identity development
Creative concept development
Using findings from qualitative research with employees and customers, global B2B payments innovator eNett briefed Hard Edge to develop a value proposition for eNett’s employer brand, including a set of values, brand pillars, tone of voice and a visual brand identity that would be rolled out across multiple employer brand collateral.
The employer brand needed to dramatise eNett’s fun, fast paced, customer focused, high performing culture to attract and keep the best people and drive a great employee experience that flows through to improved business performance.
Hard Edge created a range of impactful marketing collateral to launch the employer brand to all eNett staff globally and updated existing internal comms to reflect the new employer brand.