Creative concept development
Optal is a Melbourne-based company specialising in business-to-business payment processing. To launch Optal’s new online positioning and brand look and feel to existing and potential customers, Hard Edge developed and built a new website to grow awareness of the Optal brand and drive enquiries from potential partners and customers.
Once a style and approach had been decided, Hard Edge designed each of the pages, wrote copy that reflected the brand tone of voice, arranged a photo shoot, and developed the site. Hard Edge conducted rigorous testing to ensure the site looked and functioned as intended on all operating systems and devices. The Optal website was launched on time and on budget to widespread client satisfaction.