A tight team of strategic thinkers, creatives and doers, we help brands and organisations find their voice, change behaviour and positively impact society.


Since opening our doors in 2005, Hard Edge has grown as a creative agency specialising in strategy, branding and creative development. While we’ve partnered with clients from a diverse range of industries, our heartland has always been in the automotive, transport and road safety sectors. You could say we’ve always been drawn to the road...

As a bunch of strategic thinkers and creatives, we feel we have an opportunity – if not a duty – to use our expertise for good.


In 2016, we launched the Re:act behavioural change program in collaboration with Swinburne University School of Design. We created Re:act for two reasons: 1) to provide design students with the valuable experience of responding to a real world brief and pitching to real clients, and 2) to raise awareness of important road safety issues among 18-25 year olds and change their behaviour, making our roads safer for all. As Re:act has grown in scale and impact, so too has our drive to do more meaningful work that makes a difference.  


We’ve been inspired to focus our future on helping brands and organisations make the world a better place through thinking and creative that changes behaviour and positively impacts society.


Our Clients