‘Having an impact, without impact’: virtual billboard changes behaviour on our roads.


It’s pretty hard for a campaign to grab my attention these days. But this interactive road safety billboard from Paris really caught my eye (and certainly got the attention of the target audience).

The interactive billboard aims to make careless pedestrians realise the dangers of their behaviour. The smart billboard – equipped with a motion detector, speaker and cameras – mimics the sound of screeching tyres when a pedestrian crosses the road while the ‘little red man’ is illuminated. The frightened faces of these pedestrians are then instantly projected directly onto the billboard alongside the caption: ‘Don’t risk looking death in the face. Respect traffic lights before crossing the road.’ 

A brilliant campaign and perfect execution. Hit play and see for yourself.


Campaign Posters


Interactive Billboards


Advertising Agency:
Serviceplane France 


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