Are you sitting on a marketing gold mine?

Databases are marketing gold. That’s if they are collected, maintained and utilised properly.

Database marketing is a form of direct marketing that uses databases of customers or clients – existing, potential or lapsed – to generate targeted lists for direct marketing communications. Database marketing is key to any successful marketing strategy so here’s some helpful tips.

Organise/categorise your database

Use your database wisely. It is essential to sort your contacts into segments so that different people can be targeted with different messaging. Having the right information about your clients, communicating the right message at the right time – when they are ready to make a decision – is vital to the success of your marketing.

Keep in touch

You invest time and money in networking, good customer service, advertising and website development to get prospective customers to your door. Don’t let that effort go to waste. Establishing a communication stream to keep your company and brand top of mind, until they are ready to make a buying decision or referral, is key.

Don’t forget existing customers

Existing customers are a great source of repeat business and referrals. Keep track of these customers and be sure to reach out from time to time to show your appreciation for their business.

So what are you waiting for? Join the gold rush and add database marketing to your strategic marketing plan.

Hard Edge is a strategic marketing and creative agency for disruptive brands. 
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call us on +61 3 9245 9245.