A tight team of strategic thinkers, creatives and doers, we help brands and organisations find their voice, change behaviour and positively impact society.
Since opening our doors in 2005 as a creative agency specialising in strategy, branding and creative development, we’ve partnered with clients from a diverse range of industries. But our heartland has always been in the automotive, transport and road safety sectors. You could say we’ve always been drawn to the road. As a bunch of strategic thinkers and creatives, we feel we have an opportunity – if not a duty – to use our expertise for good.
In 2016, we launched the Re:act behavioural change initiative in collaboration with Swinburne University School of Design. Re:act was created to provide design students with the experience of responding to a real world brief and pitching to real clients, and to raise awareness of road safety issues among 18-25 year olds and change their behaviour, making our roads safer for all.
As Re:act has grown in scale and impact, so too has our drive to do more meaningful work that makes a difference.
All of us at Hard Edge have been inspired to focus our future on helping brands and organisations make the world a better place through thinking and creative that changes behaviour and positively impacts society.
Strategy Developing a deep understanding of your brand, the world it lives in, and where you want to take it. Conducting research to understand the attitudes, behaviours and motivations of your audience. Mapping a clear path to success.
Brand Creating an identity that is a unique, compelling and true representation of your brand’s essence. More than just a strong visual identity, it’s a style of communicating and behaving that could only come from one brand.
Creative Bringing your brand to life in an impactful way that connects with your audience and achieves the desired behaviour change.
Re:act is an initiative of Hard Edge in collaboration with Swinburne University. Each year we give a creative brief to design students that challenges them to raise awareness of road safety issues and change behaviour among 18-25 year olds.